Drew Barrymore Named New Face of CoverGirl
Jeannette ParkThu Apr 12, 3:39 PM ET
Former wild child Drew Barrymore has stepped into some pretty adult shoes. She joins the ranks of Cheryl Tiegs, Rachel Hunter, Christie Brinkley, and Tyra Banks to become the newest face of CoverGirl cosmetics.
Wednesday’s announcement was made in Los Angeles where the 32-year-old actress has just wrapped up the CoverGirl spots that will appear in TV and print ads starting January 2008. Dressed in a canary yellow Carolina Herrera shift dress and grass green Christian Louboutin heels, the “Charlie’s Angels” actress seemed to glow from the attention.
“I am honored to be associated with a brand that has been at the forefront of their industry for almost 55 years,” Barrymore said in a release. “CoverGirl had managed to change with the times, yet stay in touch with women of all ages and backgrounds.”
In a first for the Proctor & Gamble-owned brand, a cover girl will go behind the camera to direct the commercial, a first for the child star, as well. Barrymore owns her own production company, Flower Films, but has never directed an advertising commercial before. Her production hits include “Fifty First Dates,” “Never Been Kissed,” and “Charlie’s Angels.”
“Drew is a wonderful addition to the CoverGirl family and her role – both in front of the camera and behind the scenes as co-creative director – is new and different for the cosmetics industry,” noted Esi Eggleston Bracey, vice president and general manager for CoverGirl Cosmetics.
Despite having a bit of a bumpy adolescence growing up as a child star in Hollywood, Barrymore has been recognized for her work as an avid volunteer with the United Nations World Food Program and directed a documentary about the importance of youth voting in 2004.
Barrymore joins the recent stable of models and actresses representing the cosmetic brand including Queen Latifah, Molly Sims and R&B star Rihanna.
But this isn’t the first time Barrymore has used her face for a campaign. In 1993, the then 18-year-old mugged for Guess Jeans and more recently was the face for Missoni.